If you have made the decision to blog for profit, you will want to make sure that you are all legal and covered when it comes to accepting sponsored posts or editorials. Sadly, there are many brands out there who still do not recognize the importance of bloggers and the influence that they can have on readers and consumers. These companies will often expect the world on a plate but not pay you, or pay you late, or change the goalposts once you have completed the expected work. This is also very true for anyone who works on a freelance basis, so it is vital that you have some sort of written contract, laying out expectations clearly on both sides. In this article, we look at how to go about creating a contract to cover both you and the company that you have been commissioned by.
First things first, before you do anything, you need to have an idea of what the brand or the sponsor wants from you, and what you will receive in return. You may find that you need to negotiate with some of these terms, but as a rule, here are the things that you need to clarify:
- What is the timeline of the campaign, or when is the deadline? What will happen if for some reason you cannot meet that deadline?
- How will you be compensated for the work?
- How will the payment be received – PayPal and bank transfer are the most commons, but check whether they will cover any fees
- When is the payment due? What will happen if they don’t pay you on the expected date?
- Are you expected to share the posts or the campaign on social media, and if so, which ones?
- Are there any particular hashtags or handles that need to be used in your social posts?
- Is the brand able to use your photographs to promote the campaign, or are the rights solely yours?
- What happens if the brand backs out of the campaign? How much notice do they have to give? Will you charge them a ‘kill fee?’.
Once you have all these in place, it is time to draw up your contract. There are plenty of templates and guidelines available on the internet for you to download and edit, but if you can afford to, it may be worth looking into spending some time with a lawyer to make sure they are completely watertight and complaint with any laws. You should consider making sure that your fonts are taken care of by something like https://www.templafy.com/font-distribution-and-management/, as fonts and typography will be part of the branding and logos and is important to protect.
Remember, if you are at the stage of accepting product or monetary compensation for a blog post, you are entering into a professional relationship with the brand, and it is essential to treat it as such. Being upfront and honest with the brand that you are working with will help to build trust and solid relationships with them, and may lead to future work with them.
This post is partnered and collaborative content.